WLFI Token Goes Live: Trump's Crypto Project Courts Corporate America While Politics Loom

World Liberty Financial (WLFI), the crypto project backed by Trump, announced on June 26, 2025, that its governance token will become transferable on July 4, 2025. The change would open WLFI to trading and broader use after being restricted to governance since its launch.

WLFI's Push Toward Broader Adoption 

WLFI’s decision to make its token transferable was connected to its desire to see wider adoption. According to co-founder Zak Folkman, speaking at Permissionless in New York, several listed companies have “clearly indicated their interest in utilizing WLFI as a reserve asset”, adding that the project has a “very close relationship with Michael Saylor”.

Saylor is the executive chairman of Strategy (formerly MicroStrategy), which bought 597,325 BTC worth $64.2 billion as a corporate treasury asset.

WLFI appeared to be pursuing a similar model. However, its non-transferable token had previously prevented companies from holding, trading, or using WLFI as collateral. The July 4, 2025, unlock was expected to remove those restrictions.

There were also early signs of market demand. WLFI tokens were reported to have already been sold on the OTC market at up to 30 times the original public sale price. In addition, analysts were expecting the WLFI token to trade at 8-12 after transferability began. 

WLFI was also building the infrastructure for broader use. The project had a $76.9 million crypto reserve and USD1, a stablecoin backed by U.S. Treasury bills and structured to comply with the GENIUS Act. It also planned a unified World Liberty Financial application covering staking, liquidity, and other financial services.

WLFI's Political Ties and Market Ambitions 

That said, WLFI’s connections to Trump might still impact its utilization as a corporate treasury asset. Trump had disclosed $57 million in profits from WLFI. DT Marks DeFi LLC, the entity managing his WLFI stake, meanwhile, had reduced its WLFI holdings by 20% in June 2025. The sale showed that Trump's financial exposure to the project was constantly changing, adding another layer for potential corporate buyers to consider.

The project's political ties had also attracted scrutiny. Democratic members of the U.S. Congress, for one, proposed the Curbing Officials' Income and Nondisclosure (COIN) Act. If passed, it would prohibit Presidents of the United States from promoting any digital assets, to benefit from its success, or otherwise use his position for private gain. WLFI's move toward decentralized governance could be a reflection of the project caving in to the pressure of distancing itself from Trump. 

At the same time, the growing interest in corporate crypto holdings was evident, as businesses purchased 245,510 BTC in the first half of 2025. This is more than double the amount absorbed by Bitcoin ETFs during the same period. 

Therefore, WLFI was in a position to enter the rising market of corporate treasury products, despite its connections to Trump and his other crypto initiatives.