On September 11, the tap-to-earn game Blum became the fifth project to receive funding from Binance Labs as part of the Most Valuable Builder (MVB) program’s seventh season.
Earlier in August, Binance Labs announced the four winning projects—Aggregata, SideKick, Opinion Labs, and Vooi. Initially, Blum was excluded from the list due to legal issues, but it successfully resolved these problems and secured its place on September 11.
Blum is a decentralized exchange (DEX) integrated as a mini app on Telegram, focusing on spot and derivatives trading, primarily targeting Gen Z users. Although its DEX hasn’t been launched yet, Blum has gained widespread attention due to the popularity of its tap-to-earn game on Telegram. Since its launch in April, Blum has garnered over 30 million players and ranks as the third most-subscribed Telegram channel, trailing behind Hamster Kombat and Tapswap.
Blum’s gameplay is straightforward, with users tapping their screens to mine Blum Points and participating in Drop Games and Social Tasks to earn rewards. The project plans to launch its website and conduct an airdrop by the end of the year, although its token launch, initially slated for September 24, might face delays.
The founding team behind Blum consists of two former Binance employees, Gleb Kostarev (Binance VP from 2018–2023) and Vladimir Smerkis (former General Manager at Binance). With their close connections to Binance and new funding from Binance Labs, there’s growing anticipation that Blum’s token could be listed on Binance.
In the broader tap-to-earn landscape, attention is now shifting to the upcoming Hamster Kombat (HMSTR) token airdrop on September 26, with major exchanges like OKX and Bybit confirming listings. With over 300 million players, Hamster Kombat’s airdrop could surpass recent successes, including the popular memecoin DOGS and possibly even Uniswap (UNI) if market conditions are favorable.
This surge of activity signals a continued boom in the tap-to-earn sector, with Blum poised to be one of its major players in the coming months.
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